New brand identities for The Pines, The Lodge, and The Springs, marking a new era for the beloved Poconos vacation destination
Woodloch Resorts, the family-owned and operated Poconos getaway, has rebranded as the Woodloch Legacy Resort Collection.
The rebrand signifies the award-winning hospitality company’s commitment to providing guests with a welcoming and elevated experience as they usher in a new era of the storied brand, which has been operating for over 65 years. Within this rebrand, Woodloch Pines becomes The Pines; The Lodge at Woodloch rebrands as The Lodge; and Woodloch Springs is now The Springs.
“We are elated to unveil Woodloch’s rebrand,” says Bradley Kiesendahl, owner and CEO of Woodloch Resort. “This next chapter brings a refreshed look while staying true to the experiences guests love across the family resort, the destination spa, and the golf resort. At our core, Woodloch remains a place for connection — bringing families, loved ones, and nature together in meaningful ways.”
The Pines is the heart of the Woodloch experience—a warm, nostalgic family resort where connection, tradition, and joy come together. Rooted in generations of togetherness, it’s a place defined by laughter, shared moments, and a deep sense of belonging. The Pines celebrates classic family experiences, featuring days filled with play ranging from go-karts to scavenger hunts and evenings surrounded by the campfire or enjoying a show.
The Lodge is one of the top all-inclusive luxury destination spa resorts in the U.S., offering complete spa programs, treatments, outdoor activities such as hiking, archery, and fishing, as well as golf and a robust schedule of fitness classes including cardio, aquatic, and TRX, all set within a pristine mountain retreat environment. Located on over 400+ wooded acres alongside a private lake, the award-winning property features 59 luxury accommodations, a 40,000-square-foot spa, a gourmet restaurant, and more.
The Springs is a 500-acre resort-style community centered around an 18-hole, championship, par-72 course designed by architect Rocky Roquemore. The course features 18 holes of sprawling fairways winding through lush wetlands and green forests, all while revealing stunning mountain vistas. At The Springs, guests stay in spacious vacation homes and have access to the Clubhouse, as well as many of the amenities at The Pines.
Rooted in more than 65 years of family tradition and driven by a spirit of innovation, Woodloch Legacy Resort Collection continues to offer a timeless vacation experience to families, couples, and solo travelers with nature-forward, guest-minded enhancements. To learn more about the latest updates, packages, and experiences, please visit https://www.woodloch.com/.
###
About Woodloch Legacy Resorts Collection: Nestled in Pennsylvania’s Pocono Mountains, Woodloch is a premier resort destination that epitomizes unparalleled hospitality and exceptional experiences. Family-owned and operated by the Kiesendahl family for over 65 years, Woodloch was founded upon the principles of warmth, genuine care, and commitment to guest satisfaction. Woodloch Legacy Resorts Collection comprises three distinctive properties that offer a diverse range of world-class amenities and activities. The Lodge is one of the finest all-inclusive luxury destination spa resorts in the U.S., providing a haven for relaxation and rejuvenation. The Pines is an award-winning, all-inclusive family resort, ensuring memorable moments for guests of all ages. The Springs boasts a championship 18-hole golf course and upscale residential community, featuring over 400 vacation homes. At Woodloch, the seamless blend of tradition, luxury, and natural beauty creates an environment where every stay becomes a cherished memory, and the Pocono landscape sets the stage for an unforgettable escape. For more information, please visit www.woodloch.com.
Recent Comments