Northwell Health today announced the appointment of Joseph Leston as deputy chief marketing officer, expanding upon his role as the founder and head of Northwell’s internal agency, a highly specialized group responsible for customer acquisition, retention and engagement.
Mr. Leston has worked at Northwell for seven years, first as assistant vice president of marketing and customer communications for Northwell-owned CareConnect Insurance Company, followed most recently at Northwell as vice president of marketing services.
Now Mr. Leston will be responsible for brand management, market research and media in addition to his current duties leading Northwell’s highly skilled creative, communications, marketing technology and analytics teams.
“I’m excited to work closely with Joe to shape this critical next chapter of our brand and help usher Northwell Health forward in a very competitive environment,” said Ramon Soto, senior vice president and chief marketing and communications officer at Northwell. “Joe is an innovator leading cutting-edge work to make the health system more accessible, equitable and customer-friendly at every level.”
Under Mr. Leston’s leadership, Northwell’s internal agency – one of the few of its kind in the industry – has won more than 40 awards for excellence in advertising, digital strategy and health content, along with earning an Emmy award nomination for Northwell’s Cancer Institute. Prior to Northwell, Mr. Leston worked at various marketing firms and agencies along with Maimonides Medical Center, spanning an almost 20-year career.
Mr. Leston studied psychology at Wagner College and completed executive education programs at the Yale School of Management and Northwestern University’s Kellogg School of Management. He currently resides in Brooklyn with his wife and two children.